TURNING 2D TO 3D
RADiUS-TWC, the boutique label from The Weinstein Company (TWC) is the first studio division dedicated to both multi-platform VOD and theatrical distribution. Utilising both traditional and digital media.
We were tasked with bringing to life their existing 2D logo in a motion Ident, working from a very specific understanding of the company’s ethos and positioning within the industry;
R/TWC is a progressive company with a new approach to film marketing/distribution. A fresh, modern and unique way of working, doing away with clichés or familiar filmic notions. With this in mind we were aiming at younger audience with an interest in independent/specialty film, whilst also promoting R/TWC’s use of multiplatform systems.